This might mean looking at meta descriptions, reviewing image alt text, and more. Now, you'll want to look at SEO-related issues so you can improve your ranking on search engines.
The technical site structure and setup of your site play a large role in how well your website performs for customers. These could be related to performance, SEO, mobile, security, and more.
Once you've put your site through an auditing tool, you'll want to look for technical errors.
MY WEBSITE AUDITOR SOFTWARE
When you use site audit software to run your site through, you can get specific recommendations and test how your page is performing. Run Your Website URL through a Site Audit Toolīefore you get started, you'll want to find a website auditing tool that can help you analyze how your website is performing. Generate a Checklist of All Site Issues and Recommended Fixesġ.Run Your Website URL through a Site Audit Tool.
MY WEBSITE AUDITOR HOW TO
Now that you know what a website audit is and why you should do one, let's look at how to conduct one. Identifying these issues will help you repair issues that are diverting traffic.Īs you can see, assessing both the content and technical aspects of your website will open up opportunities to drastically improve the traffic and conversions your website generates. Perhaps it's broken links, hidden content, long page load speed times, or more. When you do a website audit, you'll be able to find issues that are hurting your SEO and conversions. Ultimately, this will help you brainstorm new tactics and strategies for your site. You can learn how your competitors are attracting visitors and see how they're garnering conversions. You can use tools, like HubSpot's website grader, to perform an audit on your competitor's websites to gather more insights. You can analyze how well you're ranking against competitors for keywords and determine potential new sources of revenue. Competitive AnalysisĬonducting a website audit will allow you to compare your website to your competitor's. As a result, you'll be able to spot any previously overlooked opportunities to convert visitors into leads so you can add relevant CTAs, as well as identify deficiencies in your landing pages so you can optimize them to boost conversions. Website audits also enable you to re-evaluate the effectiveness of your website in terms of lead generation and conversion. This will safeguard you from constantly chasing changes to search ranking algorithms, meaning you won't be applying misguided practices just to show up at the top of the search engine results pages (SERPs). It will also allow you to re-focus your SEO efforts on users first and search engines second. keyword stuffing, exact match anchor text links, etc.) throughout the content of your website. Search Engine Optimizationīy conducting a website audit, you'll be able to identify any missed SEO opportunities and remedy any misguided or poorly executed SEO pitfalls (e.g. Website audits usually evaluate a site not only for its content but also for its technical performance.Īs a result, an audit will give you a chance to inspect the robustness of your website's technical framework and infrastructure, assess how friendly your website is to search engines, and determine how easy it is for users to navigate and intuitively find content on your website.
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